Peony work | Branding Design

Brand positioning, Communication Strategy

Brand Identity, Packaging Design, Brand Guideline

Website Design

The solutions

The major setback we were facing while making this brand look premium was during creating the packing of the product. The brand Peony is one of a kind - B2B brand that takes pride in the authenticity of the flavor by maintaining the freshness of its product.

For us, the first challenge was to position it right and convey the brand message to the right customer. Thus our team at Siccotra decided to create a logo that symbolizes the freshness of the plants and the young and playful nature through the shades of green and yellow.

And same goes for packaging, while designing we knew a core value system of Peony in our mind, we wanted to highlight the freshness of the fruits that are used in creating delivery-ready pulp right from the farms freshly served on cold and sweet ice cream

The solutions

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"I really enjoyed working with the team at Siccotra. They provide a great service for small to huge businesses. I really loved the way they came up with my logo and the packaging ideas. I am very happy with the results! "

Our goal was to create an amazing packaging box that exudes style and personality. The final design is an outcome of everything we have learned and experienced as a company. We have tried our best to cover up all the legal aspects needed for companies in India.

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What we did

Food World – Brand Identity: Fresh Fruits at a Right Place. If you are interested in knowing more about how branding helps you can mail us to know more.